Shifting Paradigms

The gap in Indian fashion seems to be getting wider and the bubble is busting soon. The examples of Koutons and Vishal had fairly deep impact on the clothing industry and it seems that innovation is going to be the key for enduring success. Indian story is really very interesting the Trends are too fast and they fade away also quick. There has been brands that have seen their peek during 80 and 90 are now somewhat even vague memories. What does all this means, it simply means a need for sustainable business models that can survive the rapid change. And world over the speed is going to be one critical element as Kishore Biyani said speed@though NOT light and this will certainly be the change agent. I truly believe that any Neo models shall refer the Multi-Cultural and Multi-Ethnic routes to ensure its success and redefining the classic assumptions as new techniques. Lets explore few more and see what value it adds to the future. Indigenous ways are the best ways to invent future and we shall explore it. India's is not a country of only snake charmers and slums but its a nation that has order in chaos, it has diversity in unity and it has a legacy as old as human civilization. It's only matter of recognising it and exploring a bit. The discussion will continue...