Friday, January 10, 2014

Innovating Fashion Education

Innovating Fashion Education

Introduction

Fashion is a social phenomena common to many fields of human activity, thinking and action. The term innovation may refer to both radical and incremental changes to product, processes or service. And fashion innovation means radically redefining ideas, products and services to term ‘fashion” at large. To achieve so training such professionals are Herculean task. The major challenge in today’s fashion and design education is to invoke such thought processes in nascent fellows who can create possibility in impossibilities, opportunity in competitions, and simplicity in complexities.
“Fashion” has moved beyond the regular stream of glamour to commodity. Creative economy has splurged radical thought processes within the domain of innovation, and so are the challenges. Recently I had an opportunity to hear a greatest example of innovation; it was about the famous ‘bulb’. There were more than fifty inventors to bulb alike, but the one who commercialized was Thomas Alva Edison (February 11, 1847 – October 18, 1931), an inventor and a businessman who connected imagination with reality and gifted light to the whole world. The similar approach is required today by fashion industry where amongst value addition radical thinking becomes core of the business. It requires professional who can create new system, processes and methods to leverage existing industries. Besides employing fashion stylists the industry requires next generation of Fashion Innovators who could lead them. The Most fashion designers earn between $14,000 and $1, 00,000, but a radically new concept may fetch millions of dollars to its founder, company and stake holders contributing new knowledge and wealth creation. Therefore “Innovative Fashion” would create value, efficiency and alternative knowledge in the time to come.
Evolving Fashion Education

Globalization and the onward march from knowledge to creative economy have brought immense challenges and opportunities to fashion educators world-wide. To prepare students for successful and rewarding career means preparing them to compete in a global economy. Fashion education therefore demands its Students, Faculty and Institutional Culture, a unique blend of Conceptual, Aesthetic and Application domain. The new pace requires skilled manpower with strategic overview and creative thinking.

As the industry evolved so is the fashion education, early 90’s the focus of fashion education was catering to the manufacturing sector of exports/international market and domestically few fashion designers became well known entrepreneurs (i.e. Rohit Bal, J J Valaya, Ritu Beri etc). The domestic market then was much customized and specific to limited clientele and majority of fashion houses, boutiques were family run, industries were following International trends. The curriculum was primarily focusing on discussing international cases, styles were more westernized and the graduate level education were generic with technical emphasis on design, patternmaking and production know how. The origin of NIFT shaped fashion education to be more authentic/professional career than being considered vocational or home science.

Late 90’s brought a dramatic change in fashion industry, with evolution of FDCI and “India Fashion Week” launched, a platform to share creative aspirations and innovation. This initiative brought all the designers and buyers together that helped industry organize further. On the other hand domestic players in apparel came with their own brands/stores across the country; the organized retailing started occupying its place, and the education demanded more dynamic designers who can understand psyche of domestic market, have ability to connect creative aspirations with business/market realities. This increased demand of skilled & creative professionals forced institutions to become multi-campus to churn more quality professionals every year, to cater to cluster and sectoral specific needs of India. The curriculum and programme/s being offered were made sector specific. (For e.g. NIFT opened seven centers all across India, Chennai saw origin of many leather design programmes and institutes, NIFT-TEA was opened at Tirupur to cater design needs for knitted apparels and NIIFT, Mohali to serve to Ludhiana and Jalandhar.)

During this period most fashion courses lasted for three years, which blended artistic and technical side; some courses included working in the fashion industry, to give students a taste of commercial fashion process. Others offered the chance to visit fashion industry abroad. At the end of final year most students showcased their work to prospective buyers and employers. People who want to become top designers worked with other designers to gain hands-on experience. The past ten years have witnessed demands of professional and human resources development for an expanding fashion economy.

Post 2000, the whole perspective changed from manufacturing to creative economy, the education shifted towards catering largely to indigenous needs. Fashion education devised new curriculum that could create multifaceted fashion professionals, who can innovate system enterprise, business models, and largely products. The disruptive thinking became dominant to such learning processes. More focus was laid towards research based education and higher PG Programmes to develop more specialized knowledge. “Design” and “Innovation” became key areas with continuous technological developments. This era redefined fashion education from”Style/Concept” to “Design and Innovation led” which could bring more novel opportunities to entire value chain. The fashion became more connecting force amongst people globally with their lifestyle and culture. As design took its mammoth leap, the industry and world understood the importance of Indian design and designers and henceforth National Design Policy announced by GOI in 2007 gave “Design and Innovation” much boost and significant position. And National Institute of Design got recognized as India’s first design university.

Multifaceted Fashion Cube

Fashion in design education is like a cubical that has multiple faculties, equally important and connects each other; it looks like a magic box which can reveal so much once opened. Our continuous “cross learning***” created “Fashion innovators” who can function to various domains of fashion industry and can continuously work towards innovative method and processes. This shift originated a unique approach of teaching Fashion/Apparel at NID, a value based learning system. The pedagogical mix at NID was to achieve right balance in theory and practice to create newer knowledge and produce innovativeness. These curriculums clearly defined the position of “Multifaceted Generic” and “Inquisitively Specific” learning that assimilates wider and deeper perspective, a holistic approach to evolve as creative entrepreneurs. The institutional culture of cross learning has been to achieve “New Fashion Hybrid” with multi-lateral knowledge. These “out of wall” experiences contributed by faculty and students of Apparel Design at NID will henceforth suggest on how classroom exercises have become business realities. I’m going to share few cases thereafter.

*** Cross learning in domain of design is a culture where various disciplines like communication, Industrial, Textile and Fashion, Information create cross-idea exchange to make any learning more strategic and holistic.

“India” to “Innovative Fashion Week” (IFW)

The split of fashion week was a controversial subject to Fashion Fraternity, but on positive note it gave opportunity to plenty of young designers and designpreneurs. Be it “India fashion Week” at Delhi or “Lakme Fashion Week” in Mumbai. A genre of young aspirants started producing break through innovation, high quality work and continuous New Product Development. These places evolved as a creative zone which could foster innovative ideas to non-stop and fast changing fashion industry.



This innovative work of Rahul and Firdos begun at the end of their final year at NID, when they started with conceptualizing reversible garments which could be worn from both sides and can bring more value addition to Kerala Textiles, to connect modernity with tradition.

This approach evolved garments which could be worn from both sides with different silhouette and styles when worn from either side. This attempt excited them further to romanticize with Bandhani for redefining and reinventing the fit phenomenon. The stretchable character coming out of Bandhini gave the garments a better fit and even fit to different sizes. These designs largely attracted national and international buyers and promoted the traditional craft globally with more functional and aesthetic value. And finally range of seamless garments this season stunned everyone; these new patterns could fit contours of women body better than even highly tailored clothes. Today these ideas have fetched them business worth half a million in just two years and a queue of buyers awaiting what’s next.



Innovations for the Fashion Industry

The Branded and Retail industry which grew as a very competitive and saturated market, to bring more product diversification and innovative ideas to create differentiation in the existing product range were key challenges to be taken up by these new professionals. Fit for Indian Size has been a thorough challenge for apparel industry, and especially clothing for large sizes has been vacant area of opportunity. Making this “fat fashion” more trendy, smart and affordable could cater to almost one fourth of market size. Diversification in fashion can bring specialized clothing categories suiting to different segments for specific occasions i.e. beachwear, festive wear, resort wear, active sports, sporting, climbing etc. Even the anthropometric study conducted by many of our faculty and students here become vital for industries to redefine the fit problem and issues.

Our student Moushumi Ghosh explores the language of geometry. It’s an outcome of a rendezvous between the elementary geometrical forms and the complex form of the human body. There’s no need for sizing, as it is up to the wearer, to adapt themselves to as many silhouettes one can discover in the garment. Sizing an entire population is effective way of optimizing for mass production. What if -we add a little twist and borrow the fact that mass exists in many sizes an people love to make individual statements and build forms which are easy to manufacture and can travel the peripheries of abstraction. Something like a sari, this drapes with people’s imagination.




Textile student Geetika explored folding garments that can fit into cigarette/small box taking ideas from basic folding techniques. Today the complexity of traveling from one location to another has become more tedious and carrying volumes and loads of apparel is complicating it even further more. This innovative endeavor is to create fashion line that could fit in small bags (size of hand bags) which can accommodate 10-12 ensembles. Extremely light weight, easy to maintain, and extremely fashionable.

And my Paunch proof TM shirt for oversized, a problem that have been bothering almost every wearer. This initiative made them look slimmer than their actual mass, ergonomically functional and a new definition/dimension to sizes for fat and obese people.



Connecting Ends-Fashion as Medium

Creativity is quoted as something “Unique, Original and Novel” that connects society at large with most modern to craft and rural parts of the world. Today with the intervention of Design with latest technology has created a seamless world. And the future challenges are also to train manpower in these geographical proximities which are still considered third world.

One of such initiatives taken up by NID was to design High Altitude Clothing (Team Members: Prof. P.B Jhala, Somesh Singh and R.S Rajsekaran) using angora wool. It has been incredible exercise which helped small clusters of Uttranchal/Himachal connecting to most specialized fashion industry. The development both supported by NID and IPR was done by using Plasma technology which redefined Angora wool’s (eight times warmer than Marino wool) application in varied fashion products. This new technology which uses air as base also became highly cost effective and made these angora fibers stronger, smoother, reduced shredding, and made easy to spin. With use of plasma technology angora fiber became more users friendly, easily maintainable and more productive. We applied this new development for both army and high altitude clothing. And in much social perspective it provided larger opportunity to these angora weavers to fetch better marketplace and value for products.






Alternative Fashion- Road less traveled

A global classroom has been a great learning ground for the young fashion professional that can practice or Contribute new/alternative knowledge to domain of fashion. These alternative sector hold largest market share of clothing and textiles and are relatively more functional fashion sectors For example: Lingerie and Intimate Wear, Maternity wear, Police and Army clothing, Medical and Healthcare clothing and clothing for physically disabled. Many of our projects and classroom exercises gave new shape to these areas.

As a designer for New Gujarat Police uniform I had an opportunity to look closely at “Police” a fear factor for common men, taking into consideration all functional aspects and working conditions of these police personal I realized that I can’t do much to their job profiles but can contribute to clothing which may perhaps make feel them better. The new designs developed at NID has provision to accommodate set of belongings like, PDA’s, Wireless Devices, and Smart Technology devices with chalan books and stationeries. The new fits are more customized to different sizes and body types. Uber-cool uniform that would make the policemen feels cool in summers. These new cotton-blended fabrics would be wrinkle free, with Photo chromatic and Radium badges for better visibility. The fragrance finish is to ease the stress of policemen working for long hours and under diff. climatic conditions and geographical terrains. These uniforms give great protection from bacteria, dust and UV rays.



Student Neelam Prabhugaonkar’s clothing design for Deaf and dumb children with interactive technology helps them communicate with people who can hear, by means of electronics in garments. This garment makes their life a little easier, while trying to communicate with people who can hear.
The garment integrates a battery-run ‘voice-recorder and playback device’ with its design features. The device is capable of recording up to 8 sentences/words which can be played back individually at the push of a button. These recorded inputs are not permanent and can be replaced with different sentences/words. The parents or the teacher can record anything ranging from basic questions to names of the child’s friends. This gives the child the freedom to catch a person’s attention, specifically call out a person by his/her name in a group or to ask for a few things without resorting to sign language. This technology is inbuilt within the garments and easy for wash and care.


Binata Lahiri disposable garments using non-woven fabric have been primarily designed for patients who need not have to give their uniforms for laundering every time at the hospitals or medical centers. These bacteria free clothes reduce the complexities of patient’s clumsy life and make them and their relatives’ life much easier. These bio-degradable apparels even don’t cause harm to the larger environments. And give non woven industry a new market to explore and work towards.

Sonal Kabra evolved medical clothing for arthritis patients. Arthritis causes pain and eventually disability due to inflammation of the joints. The design details cope with the pain and frustration of getting dressed and undressed daily. The range of attractive clothing designed by her not only gives them an ease of dressing but also enhances their physical appearance. This helps in maintaining their self-esteem and confidence.




The Future: I-Clothing (Individual to Intelligence)

Clothing and Fashion is moving from adornment to intelligence, it has become counterpart that takes care of all individual needs and aspirations, be it information or knowledge, biological body, pulse impulse, or interactivity to outside environment. I-fashion has upsurge newest of technology, evolving intelligent/smart clothes and accessories with inbuilt communication and information, moving server, GPS, multi-sensory intelligence etc. This I-factor would soon emerge to be the greatest convergence to self and the world around.

NID student Prasenjit Kundu had invented Smart Electronic Jacket which provides massage/ warmth/entertainment to the wearer as soon as you switch on the vibrators inbuilt within the jacket. “Smart apparel” for busy corporate professionals which is able to provide a multi-sensory experience of complete “Rejuvenation” with personal and quick refreshment, and reduces physical and mental stress. This men’s jacket gives instant relaxation to professionals during office hours or even while traveling.

Kranti Kiran a student of MIT, U.S with NDBI, NID has been working on ClimaControl TM , an intelligent technology embedded within the uniforms which could control temperature in clothing that can sustain human beings to an extreme outside temperature, for instance in 45-50 degree C it can still provide a temperature worth 25-30 degree Celsius through digital control. And at extreme altitude where the outside temperature is very low it can still keep you as warm as you want.




Author: Somesh Singh, Joint Director, Institute of Apparel Management, India, e-mail: somesh@iamindia.in



Gujarat police try to smell sweet
Policeman in Gujarat
Police officers in Gujarat work long hours in the heat
Police in India's western state of Gujarat are to try out new fragrant, light-weight uniforms to see if they make them less sweaty and smelly.The uniforms will be doused with the smell of flowers and citrus to help police improve their image by being less malodorous in the heat of summer.
Designers say that they hope the new uniforms will also be more comfortable.
They say they will contain more "ventilation outlets" so that sweat has a greater chance of evaporating.


Fibre optic technology
The co-ordinator of the apparel design section of India's National Institute of Design (NID), Somesh Singh, told the BBC that the idea to design more fragrantly pleasing police uniforms was agreed with the police authorities last month.
"The purpose is to do away with the perspiration odour," he said.
"We have decided to make these uniforms more sweet smelling. Three different fragrances - jasmine, rose and citrus will be incorporated into these uniforms."
 We have worn a thick cotton brown coloured uniform... for several decades now and we are tired of it 
Gujarat police officer RK Patel
Mr Singh said that the designs would use the latest fibre optic technology to make sure the uniform not only smells good but glows at night so officers can be seen more clearly.




He said the uniforms had also been specially designed to make overweight policemen look more streamlined when they are on the beat.


"They have been designed in a manner to ensure that the paunch of the wearer does not draw the attention of anyone looking at him," Mr Singh said.
The BBC's Rajeev Khanna in Ahmedabad says that any initiative to make the 300,000 police in the state appear more trim and less smelly is bound to be welcomed, as many officers are a little over-weight and have to work long hours in a hot and dusty environment.

Pleasant aroma
Our correspondent says that obesity among police has been attributed to their erratic work routines and high stress levels, which officers say forces them to eat too much too quickly.
The cost of designing the new uniforms has yet to be calculated, Mr Singh said, but it is hoped they will be introduced in the next few months.

He said that they had been specially designed to retain their sweet smelling odour for a number of washes, because the fragrance is embedded in the cotton during processing.

Policemen in Gujarat
It's hoped that police will have new uniforms in the next few months
Textile experts say that while such technology does exist, it is not inexpensive.
"Our research shows that unless a lot of money is spent, clothes will eventually lose their pleasing smell after being washed," a spokesman at the Heriot Watt School of Textiles and Design in the UK said.
Police in Gujarat seem eager to try out the new uniforms as soon as possible.
"We have worn a thick cotton brown coloured uniform with a broad belt and plastic badges for several decades now and we are tired of it," senior police officer RK Patel told the Reuters news agency.
"If the new uniforms makes us stand out in the crowd, keep us active with pleasant aroma and is yet very formal, then we are all for it," he said. 

Many a crossroad between cops and NID

TNN May 18, 2009, 04.41am IST
Ahmedabad: The cherished dream of cops wearing smart uniforms that smell of rose and jasmine and keeps bacteria away was supposed to become a reality. But, it now seems that the dream may just turn sour.
It was the pet project of National Institute of Design (NID), Ahmedabad. The institute had reached out to help Gujarat State Police department become trendy, sophisticated and get an image make over.
They planned to do so by designing new uniforms for the cops that had unique features like rose or jasmine, anti-bacterial finish, new colours and accessories like badges, caps and belts.
Many like Dipaksinh Baria, a traffic police constable, were eagerly waiting for the final decision by police authorities on the colour, design and the variety of add on's to their uniform.
But the excitement is gradually fading away as the project seems to have been put on the back burner.
"We had made the final presentation to senior police officials in August 2008. The department had informed us that we were to meet the Chief Minister with the final three prototypes and then the final decision would be taken," said Somesh Singh, who was the faculty in charge of the apparel designing and merchandising that had under taken a massive research and came up with 15 prototypes. The presentation was done on styling, pattern, colours and fabrics for these new options.
Since then, there has been no word from the police top brass or the state Home department. "I guess one will have to wait till the department finds the suitable time to take the project up again. The work from NID's side has finished," said Singh, who has recently moved from NID to Institute of Apparel Management in Gurgaon as the joint director and head of faculty development and academic programme.
Fashion tips now at your fingertips Monday, Apr 16, 2007, 23:48 IST Saeed Khan

India's premier design institute, the National Institute of Design (NID), has now come up with the novel concept of launching a fashion helpline. AHMEDABAD: After extending help to the army and the Gujarat police to design their uniforms, India's premier design institute, the National Institute of Design (NID), has now come up with the novel concept of launching a fashion helpline. The helpline will provide not only fashion tips but complete customised guidance to people for makeovers and the service will be available on the phone, web interface as well as through personal interaction at shopping centres. Head of the department of apparel design and merchandising at NID Somesh Singh, who was instrumental behind floating the idea, said that the interactions between fashion designers and customers in an organised manner would reduce "shopping coma". "In today's organised retail, the human interaction is completely missing. The ambience is so heavy in shopping malls that the customer loses focus and indulges in impulsive buying, which he or she might find irrelevant after some time. If proper guidance is provided by an expert, it will not only help the client but also the company to sell its brands," Singh said. The objective behind the helpline, Singh explained, was to look at each person as an individual and address his or her need personally. "This will be to satiate the personal aspirations - what the clients want to get done as part of their makeover," he said. According to Singh, the web interface will be experimental. "It will operate through basic software. People can view different attires by altering their own photographs. They will just have to feed in data like their body-type, skin tone and feature, and they will have images projecting how they would look in those particular clothes," he explained. Regarding the phone helpline, Singh said it would mainly provide tips to people particularly on how to dress for social occasions. However, for NID the most important aspect of the fashion helpline will be the personal interaction. The institute plans to propose a strategic framework regarding the helpline to shopping complexes and big companies across the country. "A small place in shopping complexes can be allocated to a trained person who would be able to offer fashion tips to customers," he said. The personnel at the 'fashion clinics', which are likely to start within a year, would offer more than mere suggestions regarding garments and will also include health tips and shopping guidance. "We will rope in behaviour scientists also during our sessions with customers because apart from good clothes, mannerisms are also equally important," Singh added. He said he got the idea from a similar service being provided by an image consultant in New York. "They charge $300-350 per hour but we plan to offer the service by imparting sessions for minimum three months on a membership basis." Singh said feedback and guidance to customers was missing in the present shopping scenario.
http://www.dnaindia.com/india/report-fashion-tips-now-at-your-fingertips-1091269

Wednesday, December 28, 2011

-------------------------------------------------------------------------------------Developing Human Capital: Traditional Indian approach for Human Resource Management
-------------------------------------------------------------------------------------Somesh Singh, Jt. Director, Institute of Apparel Management

The life of a person in India has been categorized into four phases with key formula of Learn, Earn & Return, even caste system were based on “Occupations” than financial capabilities. As multi-ethnicity, multi-cultural country, it’s a perfect example of unity in diversity. Human resource management has become integral part of the organizations today and perhaps most of the theories practiced have been adapted from west, whereas, the fundamental difference between the EAST and WEST is based on “Collective and Collaborative” to “Individualistic”. Most organizations are collective affairs and not individual aspirations, hence, a culture that inhabit so much of collective thinking can perhaps bring more comprehensive outlook to Human Resource on scale. India, China and Japan based on their “Culture” as core products can bring out eastern insights on human driven approach rather than automation. And one of the beauties of 3000 years old culture is that it derives ethics, ethos and wisdom from their long migrated, mated and intra-cultural influences.

In context to India and new millennium, if we look at Future Human Index, India will be having the world’s youngest population by next decade (Approx. 450 million) under the age of 30 years. However, organized sector in India still has low percentage as compared to other developed nations and most of the businesses are operated in Small & Medium Enterprises (SME’s). The key attribute is, even though these sectors are considered unorganized many of them have been practicing interesting HRM concepts. Traditional markets like Sadar Bazaar, Chandni Chowk, Revdi Bazaar, Kalupur etc. are mostly human centric. These traditional markets functions on “Human Capital” having informal interface with its stakeholders, employees and employers.

Few of the lessons one can derive on Human Factors for these traditional markets are:-

1. Faith and Trust: In modern organization though it is practiced, however unlike traditional market place it may not hold primary importance. Most of the traditional markets function primarily on “Faith & Trust” on human to human level. The immense confidence in employee-employer relationship works in perfect harmony despite these employees coming from financially weaker sections, low in qualification and from various caste and creed.

2. Word of Mouth & Commitment: These market places might neither have the best of the brains nor IIM graduates, but what create an extraordinary team is the ability to adapt and learn, and the commitment for the employer and company. Though, they are not operating on “SOP’s” and latest teaching platform, word of mouth commitments are valued more than written words. Therefore, strong commitment is core of such organizations.

3. Storytelling: India has been known for story telling, it had been the perfect medium to communicate ethos, ethics, value and cultural context to individual and organization, in these organizations the value and ethos are transferred from one generation to another through the mode of story telling within a given context.

4. Training and Re-training: One of the prime most challenges has been to continuously train and re-train employees and adapt them with the changing environment, giving them personal attention and allowing them to make mistakes so that they can learn from the experiences. It has helped to develop tiers of professionals who can adapt fast without fear with changing environment and technologies, products and services.

5. Participation: The salaries and perks are offered through creating shareholders approach like (extended family) from top bosses to drivers to peon, whom so ever are performing are being incentivized, those directly or indirectly involved in these businesses have been compensated well from time-to-time, it also helps them to grow and excel in desirable career pathways.

6. Social responsibility: Some times more humane approach increases employee productivity, if the core is addressed that hampers productivity, be it their child’s education or daughter’s marriage, parents or family members health or welfare or any other financial issues that has been troubling them. Such hurdles only divert them from day-to-day work and, hence, it is extremely important to deal with such issues holistically by ensuring full support to workers to work into tension free environment.

7. Earn and Fun: It is often observed that an attitude towards creating work place more happening and interesting helps the employees to meet up with daily challenges and also help them divert away from monotony of hectic work schedule. Hence, through various forums and interactions organized from time to time works as a stress buster, and helps connect with families and lives of coworkers.

8. Horizontal organizations: Though some of these organizations are even very large groups, there is a good connect from top management to the ground staff. These employers even count on the experience, knowledge and suggestion of their employees who can contribute to overall vision and mission in totality. Therefore, these companies believe in integrating view points and feedback of employees to increase productivity without interfering in the established organizational framework.

9. TPM (Total People Management):- These companies believe that company, culture and organizations are built by people and not by individuals, it’s a team that works together without having the egos of hierarchy, hence, it is all about people and their interface and interest in the organization. The core philosophy of such companies is to create “peoples first approach” and then products by empowering them to act and do, and to create avenues for growth and for life.

Note: The article expresses the views of author, which can help to improve HR systems & practices based on traditional & ethical practices in India across ages.

Tuesday, December 28, 2010

Shifting Paradigms

The gap in Indian fashion seems to be getting wider and the bubble is busting soon. The examples of Koutons and Vishal had fairly deep impact on the clothing industry and it seems that innovation is going to be the key for enduring success. Indian story is really very interesting the Trends are too fast and they fade away also quick. There has been brands that have seen their peek during 80 and 90 are now somewhat even vague memories. What does all this means, it simply means a need for sustainable business models that can survive the rapid change. And world over the speed is going to be one critical element as Kishore Biyani said speed@though NOT light and this will certainly be the change agent. I truly believe that any Neo models shall refer the Multi-Cultural and Multi-Ethnic routes to ensure its success and redefining the classic assumptions as new techniques. Lets explore few more and see what value it adds to the future. Indigenous ways are the best ways to invent future and we shall explore it. India's is not a country of only snake charmers and slums but its a nation that has order in chaos, it has diversity in unity and it has a legacy as old as human civilization. It's only matter of recognising it and exploring a bit. The discussion will continue...

Sunday, July 25, 2010

Welcome Zephyr-Lifestyle


Welcome to the most exotic range of lifestyle product design and home accesories by Ms. Iti Tyagi, a designer who has passionately pursued her interest to build this area. The lifestyle education is not available at present anywhere in the world and probably her contribution and experiences will share the best of "Lifestyle Thoughts" for emerging economies. Hope you will learn more visiting www.zephyr-lifestyle.blogspot.com